Robert Burck, aka the Naked Cowboy, plays the guitar dressed in a white cowboy hat, white cowboy boots and white underpants in Times Square, New York. He has filed a lawsuit against Mars Inc. and Chute Gerdeman Inc., aka the maker of M&Ms and its ad agency, for trademark infringement.
What constitutes trademark infringement? Apparently a video billboard showing a guitar-playing blue M&M dressed in a white cowboy hat, cowboy boots and underpants and print ads showing a similar yellow M&M.
How much does Robert Burck think the maker of M&Ms should pay up? A cool $100 MILLION dollars plus plus attorney’s fees (I can only guess what the lawyers will try to get for a fee).
Once again lawyers are mucking up the legal system with stupid frigging lawsuits. I wish “We the people” could sue the lawyers who file stupid lawsuits.
Robert Burck has every right to protect his trademark but quite honestly this doesn’t fall into that category as far as I am concerned. And quite frankly I think the only people who can or will argue that it is are frigging lawyers.
Robert Burck may be famous in New York (I’m not sure if he is or how famous if people are aware of him) but I doubt anyone outside of New York would consider him a star. He should be flattered that M&M commercials would be made parodying him. And that is what I would consider it, a parody. As such I don’t think the lawsuit has merit in the least.
Two thumbs down to the lawyers in this case, shame on your for filing this lawsuit. I hope you put in tons of hours of research and work only to get a big fat zero in your bank account at the end.
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